★ Trade show · McCormick Place, Chicago
Sweets & Snacks Expo Chicago. Event passed
Frita's North American debut. Three days of tastings and meetings at McCormick Place.
Our first U.S. trade show. Limited-edition flavours, distributor introductions, and a daily ‘crunch off’ tournament with prizes.
What we’re bringing
The full 5-flavour range plus a U.S.-only collaboration drop. Come find the booth — we’re running tastings every 30 minutes from open to close.
More events
All events →
See you on the road.
Yummex Middle East 2026
Sweet, salty, and everything in between. Our annual home-region showcase.
View event →ISM Cologne 2026
Europe's biggest sweets and snacks show. Where buyers go to find what's next.
View event →Gulfood 2026
The world's largest food and beverage trade show — and Frita's home turf for unveiling the 2026 lineup.
View event →