Gulfood 2026. Event passed
The world's largest food and beverage trade show — and Frita's home turf for unveiling the 2026 lineup.
Five days of tastings, distributor meetings, and the first public look at our 2026 lineup. The team set up our biggest booth to date with a live process demo running every hour and samples of every flavour on rotation.
The highlights
Walk-throughs of the supply chain, ingredient stories from our growers, and a head-to-head tasting flight pitting Frita against the most popular potato sticks in the region. Two new distribution deals signed before close of show.
Event recap.
Snapshots from the booth, the tasting bar, and behind the scenes.
See you on the road.
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