★ Oct 12, 2025 · Recap
What We Showed at ANUGA 2025
Five days, 140,000 visitors, two new distribution deals.
ANUGA was the busiest show on our 2025 calendar by a wide margin. The team handed out roughly 18,000 sample pots over five days, met with buyers from 22 countries, and walked out with two signed distribution agreements (announcements coming soon).
The biggest surprise of the show: Jalapeño Chili was the runaway favourite among European buyers — by far the most-requested flavour at the booth. We’re moving to expand its EU rollout schedule because of it.
Posted Oct 12, 2025
All posts →
More from the newsroom
All posts →
Keep reading.
Press
Frita Debuts the 2026 Range at Gulfood
Three new flavours, a redesigned bag, and our biggest stand to date.
Read →
Operations
Inside the New Cairo Facility
Two production lines, one logistics hub. The story behind the move.
Read →
Compliance
Halal Certification Renewed for All 5 Flavours
Annual audit complete. Certification valid through August 2026.
Read →
